Increasing Receipts in the PAC

PAC DEVELOPMENT

CLIENT:
Global Fortune 100 pharmaceutical company

CHALLENGE:
To substantially increase employee participation and receipts in the PAC.

SOLUTION:
Dunn Associates conducted an online survey to assess employee attitudes and concerns, crafted a strategic plan and communications tailored to the various divisions and implemented a blended education and solicitation program utilizing peer-to-peer contacts and direct presentations.

RESULT:
The PAC increased receipts by 74% in the 2008 election cycle.