Identifying Federal Grassroots “Key Contacts”

GRASSROOTS PRESENTATIONS

CLIENT:
National business association

CHALLENGE:
To identify federal grassroots “key contacts” across the country in a more timely fashion.

SOLUTION:
Dunn Associates delivered a high-impact presentation at a meeting of several hundred executives of the association’s state and local affiliates to secure their assistance in identifying new key contacts for recruitment.

RESULT:
The executives supplied a record number of names of additional individual members to recruit as federal key contacts.