Increasing Receipts in the PAC
PAC DEVELOPMENT
CLIENT:
Global Fortune 100 pharmaceutical company
CHALLENGE:
To substantially increase employee participation and receipts in the PAC.
SOLUTION:
Dunn Associates conducted an online survey to assess employee attitudes and concerns, crafted a strategic plan and communications tailored to the various divisions and implemented a blended education and solicitation program utilizing peer-to-peer contacts and direct presentations.
RESULT:
The PAC increased receipts by 74% in the 2008 election cycle.