Rebuilding Volunteer Participation

GRASSROOTS TRAINING

CLIENT:
National health provider association

CHALLENGE:
To rebuild volunteer participation in the association’s nationwide grassroots advocacy team network, a key part of its government relations strategy on health care reform.

SOLUTION:
Dunn Associates created and is delivering a highly motivational and interactive one-day training program for association members at the state level.  The program is designed to show members the value of their personal political advocacy and equip them to make a positive impact for their profession.

RESULT:
The association is recruiting a new generation of members in the grassroots advocacy teams who are developing strong, constituent relationships with their lawmakers and effectively communicating its message on health care reform at the local level.