Understanding the PAC

ADVICE

CLIENT:
U.S. subsidiary of a foreign-owned aerospace and defense company

CHALLENGE:
To convince a leader of the company’s major U.S. business unit, who is a foreign national and dubious about the company’s involvement in politics, to authorize the PAC to proceed with a development campaign among his eligible employees.  

SOLUTION:
Dunn Associates participated in a personal meeting with the leader to listen to and address his concerns, as well as give him a better understanding of the PAC in the U.S. political process and the essential role it plays for the U.S. company.

RESULT:
The leader enthusiastically authorized the campaign to proceed, enabling the PAC to take its message to a broader group of eligible employees and enlist their participation.