Implementation of PAC Membership Campaigns

PAC PRESENTATIONS

CLIENT:
Diverse Fortune 50 company in the building systems and aerospace industries

CHALLENGE:
To increase PAC receipts across five disparate business units.

SOLUTION:
Dunn Associates created strategies and resources and assisted with the implementation of two PAC membership campaigns during 2007 and 2008.  Business units were targeted with tailored communications and a blend of techniques including peer solicitations, creative electronic emails, and direct solicitations by Michael Dunn and a variety of incentives.    

RESULT:
The PAC increased employee participation by more than 50% and receipts by over 35%, and is surpassed $1 million in receipts for the first time during the 2008 election cycle.