Implementation of PAC Membership Campaigns
Diverse Fortune 50 company in the building systems and aerospace industries
To increase PAC receipts across five disparate business units.
Dunn Associates created strategies and resources and assisted with the implementation of two PAC membership campaigns during 2007 and 2008. Business units were targeted with tailored communications and a blend of techniques including peer solicitations, creative electronic emails, and direct solicitations by Michael Dunn and a variety of incentives.
The PAC increased employee participation by more than 50% and receipts by over 35%, and is surpassed $1 million in receipts for the first time during the 2008 election cycle.