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A More Dynamic Grassroots Program

CHALLENGE:

To revitalize its political advocacy programs at a time when the association was facing a decrease in overall membership and its legislative challenges were increasing.

Rebuilding Volunteer Participation

CHALLENGE:

To rebuild volunteer participation in the association’s nationwide grassroots advocacy team network, a key part of its government relations strategy on health care reform.

Bringing a More Strategic Focus to the PAC

CHALLENGE:

To bring a more strategic focus to the PAC.

Identifying Federal Grassroots “Key Contacts”

CHALLENGE:

To identify federal grassroots “key contacts” across the country in a more timely fashion.

Increasing PAC Participation

CHALLENGE:

To increase PAC participation among employees in its nuclear power facilities.

Implementation of PAC Membership Campaigns

CHALLENGE:

To increase PAC receipts across five disparate business units.

Increasing Receipts in the PAC

CHALLENGE:

To substantially increase employee participation and receipts in the PAC.

Become a Million Dollar PAC

CHALLENGE:

To become a million dollar PAC.

Understanding the PAC

CHALLENGE:

To convince a leader of the company’s major U.S. business unit, who is a foreign national and dubious about the company’s involvement in politics, to authorize the PAC to proceed with a development campaign among his eligible employees.