Become a Million Dollar PAC

PAC PRESENTATIONS

CLIENT:
U.S. subsidiary of a foreign-owned pharmaceutical company

CHALLENGE:
To become a million dollar PAC.

SOLUTION:
Dunn Associates developed strategies for a comprehensive PAC communications and marketing effort over a two year period.  We began by better aligning the PAC’s mission with the company’s mission, and facilitating multiple focus group sessions executive management to determine how best to improve messaging.  Our staff assisted with the revamping of the design and content of the PAC’s collateral materials, trained peer solicitors and executed two creative electronic solicitation campaigns to educate employees and involve them in the PAC.

RESULT:
The PAC increased its receipts by more than 50% between the 2006 and 2008 election cycles, raising more than $1.3 million for the 2008 elections.