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I have found that there is one directive guaranteed to bring frustration to any PAC manager trying to ramp up their company’s solicitation program; “Don’t ask too often.” Makes your shoulders tense up just reading that doesn’t it?
Resistance to soliciting employees for donations is usually driven by the fear of alienating potential PAC eligibles. The directive that is often given is to stay the proven path and not to increase your outreach. But the pressure to increase participation and contributions remains the same, putting PAC managers in a challenging position.
The truth is if you don’t ask, the answer will always be no. We need to rethink our reluctance to reach out and begin strategically engaging current and potential PAC members more often. This approach will increase financial contributions and provide an opportunity to demonstrate how participating in your corporate or association PAC can facilitate real change within their industry or profession.
I urge you to rethink your existing PAC outreach, not to be afraid to consider innovative solicitation pathways. Seek out resources like Dunn Associates that understand how to look at what has worked for you to date and incorporate that valuable information into a more successful solicitation outreach campaign.
Part 2 of a 5 part series focusing on common myths that can become roadblocks for PAC Managers. Next up – Myth #3 We’re Not Ready For Peer to Peer. Previously – Myth #1 I Got This!